There's a new word in the online world's that's gaining a lot of attention as of late. Linkbaiting has fast become a buzz word to describe a host of practices that can help publishers increase their incoming traffic. While the practice itself is a matter of contention in some arenas, the simple reality is the concept works and it isn't always shady or underhanded.
Linkbaiting might be a relatively new word, but the practices it encompasses are not new at all. The term is an umbrella descriptor for a variety of methods that many publishers use to gain incoming links to their sites. Some of the practices involved include such things as hosting contests and giveaways, creating solid content, inventing or designing tools others can use on their websites that link back to another site and even writing articles and posts that attack other's.
The word itself might have a shady rap in the web world, but many of the measures involved are not bad. It's a simple fact that most publishers enjoy earning incoming links since they can increase traffic. In turn, the traffic spikes can boost a site's money-making abilities. Due to this, many search engine optimization businesses are even providing linkbaiting services to help their clients gain links. The reality is linkbaiting in and of itself isn't good or bad... it's all in how it's used.
In spite of its rocky reputation, linkbaiting has become a fairly popular practice. The reasons for this are many. The biggest is the traffic and potential income gains that can be realized. The second factor involves this practice's ability to help increase a site's page ranking. Since part of the page ranking formula involves incoming links, this practice can be very valuable.
Before diving into a linkbaiting campaign, it's a good idea for publishers to understand a few things. The first is that an increase in traffic is great for a website. The second is an increase in traffic that sends people to pages that are not useful, interesting or informative is not. For linkbaiting to really pay off, new traffic needs to be encouraged to return.
There are many different techniques that fall under the linkbaiting category. Some of the most common include creating tools for other websites to use that link back to yours, crafting surveys, quizzes and tests (people love these) that are fun and interesting, offering contests, writing a very unique and in-depth piece on a specific topic, creating awards programs and even adding interesting lists or humor to your blog or website. There are many other options to increase incoming links. Many of them, as you can see, just involve creating a fun, relevant or useful site.
Some of the undesirable methods for gaining incoming links can also be beneficial. These include writing attack pieces about other sites or issues, going for controversy or trying to drum it up, focusing on the shock factor and more.
Linkbaiting itself is not really a bad word. Although the term can describe some methods few enjoy using, the idea behind the concept is a good one. Those who tend to do very well when using some of the practices are publishers that happen to offer something for a visitor's trouble in stopping by.
Linkbaiting might be a relatively new word, but the practices it encompasses are not new at all. The term is an umbrella descriptor for a variety of methods that many publishers use to gain incoming links to their sites. Some of the practices involved include such things as hosting contests and giveaways, creating solid content, inventing or designing tools others can use on their websites that link back to another site and even writing articles and posts that attack other's.
The word itself might have a shady rap in the web world, but many of the measures involved are not bad. It's a simple fact that most publishers enjoy earning incoming links since they can increase traffic. In turn, the traffic spikes can boost a site's money-making abilities. Due to this, many search engine optimization businesses are even providing linkbaiting services to help their clients gain links. The reality is linkbaiting in and of itself isn't good or bad... it's all in how it's used.
In spite of its rocky reputation, linkbaiting has become a fairly popular practice. The reasons for this are many. The biggest is the traffic and potential income gains that can be realized. The second factor involves this practice's ability to help increase a site's page ranking. Since part of the page ranking formula involves incoming links, this practice can be very valuable.
Before diving into a linkbaiting campaign, it's a good idea for publishers to understand a few things. The first is that an increase in traffic is great for a website. The second is an increase in traffic that sends people to pages that are not useful, interesting or informative is not. For linkbaiting to really pay off, new traffic needs to be encouraged to return.
There are many different techniques that fall under the linkbaiting category. Some of the most common include creating tools for other websites to use that link back to yours, crafting surveys, quizzes and tests (people love these) that are fun and interesting, offering contests, writing a very unique and in-depth piece on a specific topic, creating awards programs and even adding interesting lists or humor to your blog or website. There are many other options to increase incoming links. Many of them, as you can see, just involve creating a fun, relevant or useful site.
Some of the undesirable methods for gaining incoming links can also be beneficial. These include writing attack pieces about other sites or issues, going for controversy or trying to drum it up, focusing on the shock factor and more.
Linkbaiting itself is not really a bad word. Although the term can describe some methods few enjoy using, the idea behind the concept is a good one. Those who tend to do very well when using some of the practices are publishers that happen to offer something for a visitor's trouble in stopping by.
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