Search engine readiness is an important factor when aiming for top rankings. The process is quite straightforward if you adhere to the correct procedures. Below I have listed the four factors that you need to consider when building your website:
Tip #1 Headlines Are Important
We can expect our webpage to include several headlines. The most important headline is the one that appears at the top of our web page. This is referred to as H1 tag. It is important to include our main keywords or key phrase in this headline. More often than not if you do a search for a particular keyword, you will see it include in this main heading in most if not all the top ranking sites.
A second or third headline, H2 and H3, may also be included. Just make sure to have the right keyword phrase included in each of these, as well.
Tip #2 Using Keywords In Body Text
The actual impact of this technique is in my view not as important as it used to be and I would not spend too much time worrying about this. Indeed if you try to stuff your text with keywords this may be perceived as spamming, and is to be avoided. I would suggest a good rule of thumb is to include the keyword at the start, right near the end and once in the middle if it is a large passage
Having text on a page is more important than many realize. Search engines do not recognize keywords in javascript, graphics, flash or marquees. Pages that do best are between 100 and 400 words total. Web pages that only have images usually do not rank high on search engines, since they do not have text to index.
Tip #3 Page Title Keywords
Keywords can also help when they are added to the page Title. You will see the Title near the top of your HTML source code.
This is what appears in the browser window at the very top of the page above the menu. Most search engines display the Title as the top line in their listing. They have a propensity to list pages that have the searched keyword contained in the Title. Considering this, it is one of the most important parts of a page to include your primary keyword.
Tip #4 Using Alt tags for your images.
Alt tags need to be included in image descriptions. This results in more attention for your keyword and helps the surfer to understand what the image is about should it fail to load.
However, never use more than 2 - 3 keywords in any one Alt tag. Also, don't repeat the same keywords in different ALT tags. It's best to use related keywords or even mispellings.
This entire process should not take you too long and is well worth the effort to help improve your search engine rankings.
Tip #1 Headlines Are Important
We can expect our webpage to include several headlines. The most important headline is the one that appears at the top of our web page. This is referred to as H1 tag. It is important to include our main keywords or key phrase in this headline. More often than not if you do a search for a particular keyword, you will see it include in this main heading in most if not all the top ranking sites.
A second or third headline, H2 and H3, may also be included. Just make sure to have the right keyword phrase included in each of these, as well.
Tip #2 Using Keywords In Body Text
The actual impact of this technique is in my view not as important as it used to be and I would not spend too much time worrying about this. Indeed if you try to stuff your text with keywords this may be perceived as spamming, and is to be avoided. I would suggest a good rule of thumb is to include the keyword at the start, right near the end and once in the middle if it is a large passage
Having text on a page is more important than many realize. Search engines do not recognize keywords in javascript, graphics, flash or marquees. Pages that do best are between 100 and 400 words total. Web pages that only have images usually do not rank high on search engines, since they do not have text to index.
Tip #3 Page Title Keywords
Keywords can also help when they are added to the page Title. You will see the Title near the top of your HTML source code.
This is what appears in the browser window at the very top of the page above the menu. Most search engines display the Title as the top line in their listing. They have a propensity to list pages that have the searched keyword contained in the Title. Considering this, it is one of the most important parts of a page to include your primary keyword.
Tip #4 Using Alt tags for your images.
Alt tags need to be included in image descriptions. This results in more attention for your keyword and helps the surfer to understand what the image is about should it fail to load.
However, never use more than 2 - 3 keywords in any one Alt tag. Also, don't repeat the same keywords in different ALT tags. It's best to use related keywords or even mispellings.
This entire process should not take you too long and is well worth the effort to help improve your search engine rankings.
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